Commercials and the Super Bowl

In relation to television, a newtwork competes for spectators with a flow. A flow replaces programming to an extent that competition for spectators is allowed to regulate broadcasting. When television ratings, or the amount of viewers, is increased so is the revenue. A good network will always have the most viewers, and as an advertiser, I would want my product to be promoted at a time and on a network where alot of people would see it. What better place to display your product than on one of the most viewed events per year; the Super Bowl. In 2008, 97.5 million people ( http://www.washingtonpost.com/wp-dyn/content/article/2008/02/04/AR2008020401109.html) watched the Super Bowl. NBC, who will be covering the 2009 Super Bowl, has been selling 30 second commercial spots for around 3 million dollars. Rights to the Super Bowl roughly cost around $1 billion, so the extremely high price for advertisements is almost justified, and the fact that advertisers are willing to this pay much shows they're willing to promote their product at any costs just to be shown for the Super Bowl. In my opinion, that's why the ads have to wow us, or how they have not evolved, to make us laugh. Companies know that in order to increase revenue by the $3 million dollars they spent on the ad by increasing their business production, they are going to need one hell of a commercial. In fact, some people ONLY watch the Super Bowl for the COMMERCIALS. The ads give the companies a chance to present a 30 second show to wow the viewer in to buying their product. This may seem like a tall task, but it must work, if they're still willing to pay $3 million for a 30 second slot...........